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GENRL-ST 397C

Fundraising


  • CPE Non-standard Dates (2/3-5/4)
  • Online

  • Fee/Credit:  $350.00 (3 credits)
  • 58208, Lecture 1

  • Dee Boyle-Clapp
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Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation. This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, businesses, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds. The course will culminate in the development of a fundraising action plan for your own nonprofit or a case study organization of your choosing. Please see LLAMS 12 (noncredit offering) to take this course as a noncredit offering.


Students must have considerable experience working with boards, or have taken course GENRL-ST 397B Board Development. All course work is applied to a case study organization, which may be your own organization or one where you volunteer. Call Arts Extension Service at 413-545-2360 if you have any questions, or visit our web site at www.umass.edu/aes and click on online courses for detailed information about the class.


  • Last Day to:
  • Register 2/11, Drop 2/12, Withdraw 3/14

Refund Schedule:
Full refund through 2/12 (registration fee not refundable)
No refund after 2/12

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