This course is designed to familiarize students with strategic concepts, theory and methods of revenue and yield management, and their application as decision-making tools for managers to maximize profits. Emphasis is paced on practical aspects of revenue related decision-making including real life revenue management cases relevant to airlines, hotels, restaurants and other "capacity constrained" service sectors. Concepts discussed should help students make better decisions as revenue managers. Textbook: 1. Ingold, A., Yoeman, I., & McMahon Beattie, U. Yield Management: Strategies for the Service Industries, 2nd Edition. Thomson Learning. London. 2. Ingold, A., Yoeman, I., & McMahon Beattie, U. Revenue Management and Pricing: Case Studies Applications. Thomson Learning. London. Part of the Bachelor of Science in Hospitality and Tourism Management online program but open to all.