S-Writing for Public Relations
- CS2 - CPE Summer Session 2 (7/7-8/15)
Fee: $1,140 ($380/credit, 3 credits)
- 60876, Seminar 1
Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.
- Barbara Wicks
Online Registration Period Ended
Public relations writing requires a narrative arc and good storytelling in which essential information gets delivered, along with a feeling of positive connection to an organization. Students in this course will learn how to translate an institutional mission statement in to various narratives. They will learn how to gather information in a a complex environment, and how to evaluate that information according to constituency needs. Writing projects will be required, ranging from basic press releases and news briefs to interviews, speeches, profiles, a roundtable report, a position paper, first-person essays, and possibly a full-length magazine feature story. Course materials will include examples of excellent magazine writing, and books and articles on effective public relations programs. Part of the Certificate of Journalism (offered online) but open to all.
- Last Day to:
- Register 7/10, Drop 7/11, Withdraw 7/25
Full refund through 7/11, 50% 7/25 (registration fee not refundable)
No refund after 7/25