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COMM 397WW

Sports, Culture and Advertising


  • CS2 - CPE Summer Session 2 (7/10-8/18)
  • Online

  • Fee:  $1,170 ($390/credit, 3 credits)
  • 21114, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Claudio Moreira
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

In this class, we are interested in analyzing the role that sports, as a modern social ritual, play in shaping people?s interpretation of concepts such as competition and character.  Sports have moved from Pierre de Coubertain?s somewhat innocent amateur ideal of character building activity to a highly competitive cutthroat enterprise in the past century.  As a ritual, sports have become a significant site of interaction between peoples and cultures; and as a site of interaction, organized sports are embedded in, and are carriers of, ideologies and politics. Through the examination of the cultures of everyday life and the cultural constructions of difference, displacement, and identity, this course will rely equally on examples from U.S. popular culture and media, as well as draw theoretically from advertising, marketing, cultural studies, sociology, anthropology, and performance studies. It is this intersection of sports, advertising, and ideology that I would like for us to explore in this class.


  • Last Day to:
  • Register 7/14, Drop 7/14, Withdraw 7/28

Refund Schedule:
Full refund through 7/14, 50% 7/28 (registration fee not refundable)
No refund after 7/28

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