Continuing & Professional Education Enroll and Online Learning
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Instructor Resources
Home For Instructors Tips to Market Your Class
How to Promote Your Class Print E-mail

Word of Mouth/Print Materials:

  • Announce your classes during the term before your CPE class begins.
  • Talk to advisors and other instructors and ask them to refer students your way.
    (Recommendations from faculty and advisors play a crucial role in students' decisions to enroll in classes.)
  • Post fliers/posters (in your office, hallways, classrooms, etc.) describing the class(es) you will be teaching.
  • Hand out bookmarks and promotional items.

Social Media:

  • If you have your own website, newsletter, Facebook page or blog, add a few lines about your classes or make a 2 minute video of you talking about the course and post it. Make sure to include a link to the CPE website (www.UMassULearn.net)  
  • Ask students you know to post info about the course on their own Facebook page or via other social media outlets.
  • If you would like to advertise your class on CPE's Facebook or Twitter, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it with the title and a short description of your class.

Email/Webpage:

  • Send an e-mail message to students suggesting they consider enrolling in your classes; be sure to include the UMass Amherst CPE website link: www.UMassULearn.net
  • Ask your dept and school to add info about CPE classes to the home page of their sites with a link to www.UMassULearn.net
  • If your class is relevant to any professional associations, let them know about it and ask them how they might help publicize it.
 
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