Continuing & Professional Education
Home Classes Spring 2018 Graduate ARTS-EXT 502

Arts Marketing

  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $1,380 ($460/credit, 3 credits)
  • 61637, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Diana Boyle-Clapp
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

Marketing is the most important tool to build awareness of your programs and services, and - if properly planned - can help you to reach new audiences and cultivate loyalty in those you already serve.  This course will introduce you to the fundamentals of marketing for arts and cultural programs.  You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help you formulate effective marketing strategies.  Emphasis will be placed on understanding audiences and building participation in your programs and services.  Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing.  Please note: all course work is applied to a case study organization, which may be your own organization or one where you volunteer. Part of the Online Certificate of Arts Management.

ARTS-EXT 500 (formerly HM&FNART 500)

  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/5

Refund Schedule:
Full refund through 2/5, 50% 3/5 (registration fee not refundable)
No refund after 3/5

Interested in Online Learning?