Continuing & Professional Education
Home Classes Spring 2018 Graduate SCH-MGMT 719


  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $2,700 ($900/credit, 3 credits)
  • 61316, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Anthony Lachowetz
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

Course will address the needs of students considering starting their own business or purchasing and managing a business or franchise. Areas to be covered during the class are as follows: Idea generation — differentiate or die; discuss the importance of — differentiation — and why most new businesses underestimate this critical concept.  Choosing the appropriate business structure: Limited Liability Company, Subchapter C Corporation, Subchapter S Corporation. Developing the business plan: gathering and preparing the proper information to attract financing. Funding your business: identifying sources of funding such as Venture Capital, Private Equity, partners, lenders. Human resources: hiring your first employee, evaluating potential sales people, choosing incentive programs.  Successful marketing strategies: numerous examples of creative and effective marketing decisions propelling companies forward. Successful sales strategies: numerous examples of tactics designed to get consumers to buy. Exit strategies: selling to private firms, going public, maintaining partial ownership while remaining in management. Registration for matriculated students opens 11/6, non-degree students can register starting 11/20. Part of the Isenberg MBA program.

  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/5

Refund Schedule:
Full refund through 2/5, 50% 3/5 (registration fee not refundable)
No refund after 3/5

Interested in Online Learning?