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SCH-MGMT 697DM

ST- Web Analytics/Digital Marketing


  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $2,700 ($900/credit, 3 credits)
  • 61693, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Nicole Carlson
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

This course explores issues in emerging best practices for operating a business in the online environments of today. We will review various digital marketing efforts which generate web traffic (SEO and organic search vs. paid adverting venues, i.e. Google Adwords).  Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience.  Use of a demo Google Analytics (GA) account will provide a practical and applied learning environment.   Student will work through the analytics reports available in GA and create user specific dashboards.  Students will be able to plan, execute and manage a web analytics strategy, including key performance indicators and a measurement plan.  No previous programming or technical skills are required. Registration for matriculated students opens 11/6, non-degree students can register starting 11/20. Part of the Isenberg MBA program.


  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/5

Refund Schedule:
Full refund through 2/5, 50% 3/7 (registration fee not refundable)
No refund after 3/7

Interested in Online Learning?