Continuing & Professional Education
Home Classes Spring 2018 Online JOURNAL 392P

S - Writing for Public Relations

  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $1,560 ($390/credit, 4 credits)
  • 61655, Seminar 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Barbara Wicks
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

Public relations writing requires a narrative arc and good storytelling in which essential information gets delivered, along with a feeling of positive connection to an organization.  Students in this course will learn how to translate an institutional mission statement in to various narratives.  They will learn how to gather information in a a complex environment, and how to evaluate that information according to constituency needs.  Writing projects will be required, ranging from basic press releases and news briefs to interviews, speeches, profiles, a roundtable report, a position paper, first-person essays, and possibly a full-length magazine feature story.  Course materials will include examples of excellent magazine writing, and books and articles on effective public relations programs. Part of the Journalism Certificate (undergraduate).

  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/7

Refund Schedule:
Full refund through 2/5, 50% 3/7 (registration fee not refundable)
No refund after 3/7

Interested in Online Learning?