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SCH-MGMT 713

ST - Services Marketing Management


  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $2,700 ($900/credit, 3 credits)
  • 61296, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Michael Musante
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers.  Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed. Registration for matriculated students opens 11/6, non-degree students can register starting 11/20. Part of the Isenberg MBA program.


  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/5

Refund Schedule:
Full refund through 2/5, 50% 3/5 (registration fee not refundable)
No refund after 3/5

Interested in Online Learning?