Continuing & Professional Education
Home Classes Spring 2018 Online JOURNAL 391PR

S-Social Media and Public Relations

  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online

  • Fee:  $1,170 ($390/credit, 3 credits)
  • 61903, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Deirdre Breakenridge
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

The roles and responsibilities of today's PR practitioners are expanding. PR Professionals must understand and embrace how to integrate social media communications with overall business communications, learn different ways to engage with customers and other stakeholders and navigate a changing media landscape with new technology that drives consumer news consumption. This course examines the role of today's communicators who are developing new strategic approaches to the practice of PR.  Students will learn how to research and evaluate various types of 2.0 collaborative technologies, monitor conversations for reputation and crisis management, develop social media objectives and strategies for integrated communications programs, create and manage the social media communications process, identify opportunities to engage via different networks, develop content for deeper interactions with stakeholders, and use different types of measurement to gauge communications success.  The class will focus on how to align strategic PR and social media programs with higher level business goals and objectives. Part of the Journalism Certificate (undergraduate).

  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/7

Refund Schedule:
Full refund through 2/5, 50% 3/7 (registration fee not refundable)
No refund after 3/7

Interested in Online Learning?