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LLAMS 13

Arts Marketing


  • CPE Non-credit (1/22-5/1)
  • Online

  • Class Fee: $675.00
  • 61498, Seminar 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Diana Boyle-Clapp
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

Marketing is the most important tool to build awareness of your programs and services, and—if properly planned—can help you to reach new audiences and cultivate loyalty in your current audiences. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing positioning statements and branding an organization to help you formulate effective marketing strategies. Emphasis will be placed on understanding audiences and building participation in your programs and services. Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing. This course is designed for individuals with all levels of marketing experience in arts organizations and nonprofit agencies. Part of the Online Certificate of Arts Management.

Please see ARTS-EXT 502 to take this course for credit. 


  • Last Day to:
  • Register 2/5, Drop 2/5

Refund Schedule:
Full refund through 2/5 (registration fee not refundable)
No refund after 2/5

Interested in Online Learning?