Continuing & Professional Education
Classes
Home Classes Spring 2018 SCH-MGMT 660
PrintEmail
SCH-MGMT 660

Marketing Strategy


  • C1 - CPE Regular Semester Schedule (1/22-5/1)
  • Online Plus In-Person
  • Boston

  • Fee:  $2,700 ($900/credit, 3 credits)
  • 62313, Lecture 2

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Easwar Iyer
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy. Registration for matriculated students opens 11/6, non-degree students can register starting 11/20. Part of the Isenberg MBA program.

PLEASE NOTE: THIS COURSE IS OFFERED TO PFIZER EMPLOYEES ONLY. YOU MUST BE A MEMBER OF PFIZER COHORT TO BE ABLE TO REGISTER.



  • Last Day to:
  • Register 2/5, Drop 2/5, Withdraw 3/5

Refund Schedule:
Full refund through 2/5, 50% 3/7 (registration fee not refundable)
No refund after 3/7

Interested in Online Learning?