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MARKETNG 413

Social Media & Marketing Analytics


  • CPE Regular Semester Schedule (12/26-1/20)
  • Online

  • Fee:  $1,575 ($525/credit, 3 credits)
  • 45065, Lecture 1

Textbook/Syllabus information, if available, may be found by searching for this class in SPIRE using the 5-digit class number shown above. Once the class has been located, click on Restrictions/Notes and scroll down to the Textbook/Other Materials section; continue to scroll down to Class overview for Syllabus information, if available.

  • Nicole Carlson, Bruce Weinberg
  • This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it

How to Enroll

Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data. Part of the Isenberg Bachelor of Business Administration online.


MARKETNG 301


  • Last Day to:
  • Register 12/28, Drop 12/28, Withdraw 1/8

Refund Schedule:
Full refund through 12/28, 50% 1/8 (registration fee not refundable)
No refund after 1/8

Interested in Online Learning?